One of the most effective marketing techniques in use today is influencer marketing.
The idea is straightforward: Encourage influential people to tell their followers nice things about your cause, brand, or product. If done properly, this will assist enhance sales and brand recognition.
Which social media platform should you choose if you want to start an influencer marketing campaign for your brand?
Over the years, Facebook, YouTube, and Twitter have all enjoyed huge popularity. But which one would provide you with the highest return on investment? Look no further than Instagram to maximize the effectiveness of your influencer marketing plan.
According to HYPR’s latest social media engagement survey, Instagram was the top-rated social media platform for social engagements, with 43% of people surveyed turning to Instagram first for this purpose.
In other words, users anticipate seeing opinions from their peers on the network. Compared to other platforms where people initially turn to news or entertainment, it is therefore better suited for peer-based product recommendations.
The platform has quickly emerged as the most significant social media outlet with over 1 billion monthly active users.
First, Why Does Instagram Influencer Marketing Succeed So Well?
Before we get into how influencer marketing works on Instagram, let’s start with why your brand should invest there at all.
Instagram Has Higher Engagement
Engagement involves the number of comments, likes, or shares that a user gets when they publish content. Compared to other social channels, Instagram generally has higher engagement.
How much engagement are we talking about here?
Well, TrackMaven found that Instagram’s average engagement is 29.67 per 1,000 followers, compared to Facebook’s 16.54.
Another study found that the published content on Instagram gets 23% more engagement than Facebook content.
What does this mean for you?
It basically implies that your material won’t just vanish into the influencers’ feeds when they publish it. The material will be seen by users, who may then comment, like, or share it.
Make Room For World-Class Talent
CX Marketing isn’t simply about persuading customers to buy from you anymore. It’s about forging true connections across numerous platforms through authentic interactions. Customer experience (CX) is one of the most critical elements in purchasing decisions, with 73 percent of shoppers seeing CX as a key deciding factor when evaluating products and services.
Customer experience has an impact on how much people are prepared to spend with a company, according to PwC study, with 43 percent of customers willing to pay a premium for greater convenience and 42 percent wanting to pay more for a nice and inviting encounter.
Trust Matters In Content Marketing
In 2022, one of the most important digital marketing trends will be a focus on content quality rather than quantity. In reality, quality will be a crucial ranking element in 2022, thanks to Google’s E-A-T score. Expertise, Authoritativeness, and Trustworthiness are the three elements that will raise the bar for content development, according to Google.
Make sure your material is helpful in answering questions, solving issues, or giving fresh knowledge, data, or research to comply with Google’s standards. It should also be written by specialists in the field, published on a reputable website, and backed up by credible references.
SEO Has Become a Lot More Intertwined And Involved
As previously stated, Google’s E-A-T score algorithm emphasizes quality and trust more than ever before. Perhaps in the past, optimization was more of a game, with search engine hacks and tactics.
However, as search engines get more intelligent and contextual, it’s evident that businesses must place a greater emphasis on offering a meaningful user experience rather than on these approaches.
Avoid keyword stuffing, don’t use clickbait names to increase traffic, and always prioritize the needs of the user before optimizing. Create valuable material for your audience, and write for people, not search engines.
The Mobile App Market Is Booming
Apps are becoming more popular in digital marketing, with 6.6 billion smartphone users worldwide. While this isn’t exactly breaking news, it may surprise you to learn that smartphone users spend 90% of their time on apps rather than websites.
Apps are also being utilized at an astonishing rate, with over half of all users (49 percent) opening an app 11 or more times everyday. And when it comes to millennials, one out of every five opens an app 50 times or more in a single day!
Customization Or Personalization
Personalization is another digital marketing trend that firms should keep an eye on in 2022. Not just personalization, but hyper-personalization, in which data is used to create highly personalized and personalized products, services, and information.
According to McKinsey, 71% of consumers now expect businesses to provide personalized experiences, and 76% of those who don’t get dissatisfied when these features aren’t available.
This is the year to move away from cookie-cutter experiences and develop a fully personalized trip from start to finish if you want to impress and truly engage your customers.
LinkedIn Continues To Expand
LinkedIn is one of the social media platforms to watch this year. It’s rapidly expanding, and it’s quickly becoming an indispensable platform for B2B companies. There is no better network for lead generation than LinkedIn, which has over 140 million members, including 46 million business decision-makers and 17 million opinion leaders.
LinkedIn is also the most used social media platform among Fortune 500 organizations if you’re looking for those high-value accounts. Additionally, LinkedIn accounts for nearly half of all social traffic to B2B websites and blogs, making it an excellent platform for promoting your content.
Video Consumption is at an All-time High
We’re seeing a lot of video consumption, thanks to Instagram Live and social platforms like Tik Tok, besides LinkedIn’s development.
When it comes to studying products, both millennials and Gen Z like to watch videos, so if your target audience is primarily made up of the younger generations, it makes sense to take a video-first approach.
According to a recent research, over three-quarters of marketers see a higher return on investment with video content than with static pictures.
Long-form Content is Valuable
While video content is becoming more popular, there is still a place for high-quality, long-form blogs and essays — as long as they add value. Now is the time for content that is relevant, well-researched, and well-written to shine.
Consider thought leadership pieces, problem-solving guides, opinion pieces that delve into complex issues, and data-rich research articles that arm readers with knowledge.
Long-form content can help organizations establish themselves as experts in their fields while also increasing website traffic. If people are engaged, they will stay on your site longer, and Google will reward you for it.
See our previous blog post for additional information on digital marketing content trends.
Do you need assistance in 2022 with your digital marketing strategy?
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To talk to a digital marketing agency that cares about winning your business results, call 7598306999 or fill in our online enquiry form.