A brand logo is more than an assembly of letters, symbols, colors and fonts. It is not just a graphical or typographical mark but also about the brand statement and mission.
A brand logo is a visual representation of your brand and needs to resonate with your customers.
Having a logo design that is distinct will help your consumers to recognize your brand even when you alter it over time. This is the reason it is important to have the right logo design irrespective of your company’s size
Visual symbols tend to be more effective than text logos at creating a sense of emotional connection with customers. Visual logos overcome language barriers and are easier to interpret than texts. Logos with separate visual symbols represent an untapped opportunity in reaching out to customers
It is a logo that comprises of a combined wordmark and a pictorial mark, abstract mark or brand mascot. The symbol and text can be laid out next to each other, stacked on top of each other or integrated together to create an image