Workdayz by Saraogi is a pioneering uniform brand offering quality, comfort, and trust in its extensive range of shirts, trousers, and garments to brands such as Volvo, Daimler Mercedes – Benz, TVS, Taj Group, PVR Cinemas, Yamaha, Cafe Coffee Days and Apollo Hospitals.
Limited Brand Awareness: Workdayz by Saraogi was known primarily under its parent company name, Saraogi, and through word-of-mouth.
Lack of Online Presence: The brand didn’t have a strong online presence to showcase its products and reach a wider audience.
Limited International Reach: The company’s focus was primarily on the domestic market, with less visibility for businesses outside India.
Brand Repositioning: FyerX introduced the “Workdayz” brand name, creating a distinct identity for the uniform line.
Website Development: FyerX designed a premium website to showcase the Workdayz brand and its products professionally.
Sub-brand Creation: To target specific industries, FyerX established six sub-brands, each with a unique identity, catering to various verticals.
Collateral Development: FyerX provided comprehensive brand collateral solutions, including brochures and packaging, for a cohesive brand image.
LinkedIn Marketing: FyerX successfully used LinkedIn marketing to expand the brand’s reach, specifically attracting new orders from the hospitality sector in the Maldives.
