ADRO, recognized as a top seller of Hoodies on Amazon India, stands out as a leading casual wear brand. Offering a diverse range of quality clothing at affordable prices, ADRO’s commitment to fresh and contemporary designs has solidified its position as the preferred choice for the fashion-conscious generation.
Low Website Sales: ADRO struggled to drive sales on their own website, leading to low brand awareness outside of Amazon.
Ineffective Performance Marketing: The previous agency’s strategies resulted in a high cost per purchase (CPP) of over Rs. 540.
Comprehensive Digital Marketing: FyerX implemented a well-rounded digital marketing strategy focused on Google, Facebook, and Instagram advertising.
Optimized Ad Campaigns: FyerX meticulously designed ads, ad sets, and campaigns that delivered impressive results. This led to a 12X return on ad spend (ROAS) on Facebook and Instagram, and a 7X ROAS on Google platforms.
Improved Customer Retention: FyerX’s strategies helped ADRO achieve a returning customer rate of over 9%, contributing to increased organic sales.
