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Case Study 06Onroadz · Search Growth
Expanding organic reach for a self-drive car-rental brand
FyerX supported Onroadz with SEO and search-led acquisition to grow visibility for high-intent rental searches.
SEOContent OptimisationGoogle AdsSocial Media
40.6K
Monthly organic visits
3.6K
Ranking keywords
87.3K
Backlinks
The challenge
Onroadz needed stronger visibility for high-intent self-drive rental searches. Organic discovery, content, and paid support had to combine to capture demand in competitive local and category queries.
Our approach
- Implemented SEO and content optimisation focused on high-intent rental search terms.
- Used Google Ads to complement organic visibility for priority locations and queries.
- Supported discoverability with social activity aligned to search and seasonal demand.
Results
- Monthly organic visits grew as search visibility expanded across priority keywords.
- Ranking keyword volume increased through sustained SEO and content work.
- Backlink growth supported stronger domain authority and search performance.
Portfolio-reported KPI data — confirm reporting period and client approval before publishing.
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