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Case Study 01WegoFin · Fintech Brand & Demand Generation
Building a stronger growth engine for a payments platform
FyerX combined website, performance creative, social media, and video to help WegoFin communicate its payment solutions with greater clarity and drive market engagement.
Website DesignPerformance MarketingSocial MediaVideo Marketing
+41%
Increase in qualified enquiries
+33%
Increase in campaign engagement
+27%
Increase in product-page visits
The challenge
WegoFin needed its payment platform story to land clearly with business buyers. Campaigns, website journeys, and social content were not working together, which made it harder to turn interest into qualified enquiries and deeper product exploration.
Our approach
- Redesigned the website experience to explain payment solutions more clearly and guide visitors toward high-intent actions.
- Built performance creative and paid campaigns focused on qualified demand rather than broad reach alone.
- Ran social media programmes that kept the brand visible and consistent across key buyer touchpoints.
- Produced video assets that simplified product value and supported both paid and organic channels.
Results
- Qualified enquiries increased as messaging and landing paths became clearer for target buyers.
- Campaign engagement improved with creative and channel execution aligned to the fintech proposition.
- Product-page visits rose as traffic was directed into more relevant, conversion-ready journeys.
Placeholder KPI data — validate against Google Ads, website analytics, and CRM before publishing.
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