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Case Study 02Avekshaa · B2B Demand Generation
Turning enterprise expertise into demand-ready campaigns
FyerX combined Google Ads, video editing, and campaign assets to help Avekshaa reach relevant enterprise buyers and create qualified demand.
Google AdsVideo EditingCampaign Assets
+42%
Increase in qualified leads
+35%
Increase in sales pipeline
-28%
Reduction in cost per lead
The challenge
Avekshaa had strong enterprise credentials, but campaign execution was not consistently translating expertise into qualified pipeline. Creative production and media needed to work as one system to reach the right buyers efficiently.
Our approach
- Structured Google Ads campaigns around enterprise buyer intent and service priorities.
- Edited and packaged video assets for use across paid and nurture touchpoints.
- Produced campaign assets that kept messaging consistent from first click through to sales follow-up.
Results
- Qualified lead volume improved as targeting and creative aligned with enterprise demand signals.
- Sales pipeline contribution increased from campaigns built for relevance, not volume alone.
- Cost per lead reduced through tighter audience focus and stronger asset reuse.
Placeholder KPI data — validate lead quality, pipeline value, and cost per lead before publishing.
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