Social Media Marketing Strategy – 8 Easy Process to Develop Your Social Media Presence
- fyerx
- June 2, 2022
- Digital Marketing, Featured, Small Business, Social media
- 8 Secrets, Digital marketing, Know About Digital Marketing, small business
- 0 Comments
Table of contents
Step1: Setting social media marketing goals that line up with business objectives
The more specific your strategy or plan is, the more effective the execution will be. Set SMART goals and track the right measures to set yourself up for success
The first and important step to create a social media marketing strategy is to establish your objectives. Without objectives or goals, you have no way to measure your success or your social media return on investment.
Each of your goals should be:
1. Specific or Particular
2. Measurable
3. Achievable
4. Relevant and Realistic
5. Time-Bound
A perfect example of a SMART goal for your business might be “Boost the number of our followers on Instagram by 50 every week.” With SMART goals, you’ll increase post impressions across socials by 20%. You’ll improve social shares for blog articles by 10%. You’ll ensure your goals actually lead to real business results, rather than just lofty ideals.
Analyze Meaningful Metrics
Even though vanity metrics like retweets and likes can be fun to share and easy to track, it’s difficult to prove their real value for your business. Focus instead on metrics such as leads generated, web referrals, and conversion rates.
You may want to track different goals for different channels, or even different purposes of each channel. As an example, you can use paid campaigns to increase brand awareness, while organic social media posts can be measured for acquisition and engagement.
Ensure that your social media goals are aligned with your overall marketing strategy. This will make it easier for you to demonstrate the value of your work and get executive buy-in and investment.
Make a list of at least three social media objectives before you begin developing your social media marketing plan.
Step 2: Getting to know everything you can - about your audience
if you’re not involved in social media listening, you’re creating your business strategy with blindfolded and you’re missing out on mountains of actionable and valuable insights from real people who are actively talking about you and your industry online. Learn how you can start listening and building your understanding of your audience and their needs.
Develop Audience Personas
You must know who your audience are and what they want to see on social is the key to creating content that they will like, comment on, and share. This understanding is also important for figuring out how to turn your social media fans into paying clients. Create personas for your target audience.Retail brands, for instance, may create different customer personas based on demographics, buying motivations, and common objections.
Personas help you fine-tune your marketing strategies. For example, luxury shoppers may not respond to Facebook ads with bargains. They may, however, reply to Facebook ads by attending exclusive in-store events to be among the first to see a new clothesline. You’ll have the client insights you need with personas to design campaigns that appeal to your buyers’ true interests and motivations.
Step 3: Research the competition
Examine The Competition
It’s likely that your competitors are already using social media, which means you can learn from their mistakes.
Conduct A Competitive Analysis
A competitive study enables you to learn who your competitors are and what they do well. You’ll gain a good understanding of what’s expected in your business, which will aid you in setting your own social media goals. This study will also assist you in identifying potential opportunities. For example, one of your competitors may be dominant on Facebook but hasn’t invested much time or effort on Twitter or Instagram. Rather than trying to steal viewers from a dominant player, you might prefer to concentrate on networks where your niche is neglected.
Participate and Engage in Social Listening
Another approach to stay on top of the competition is to use social media.
You may see deliberate alterations in the way competitors use their social networks as you follow their accounts and relevant industry keywords. You might also notice a certain post or campaign that truly hits the mark—or one that completely misses the mark. Keep an eye on this data and use it to assess your own objectives and ambitions.
Step 4: Audit your social media presence
A social media audit allows you to evaluate how well your present social media usage is serving you.
Examine your current efforts
If you’re already using social media platforms, take a step back and evaluate what you’ve accomplished so far. Pose the following questions to yourself:
- What’s working for you?
- What isn’t working for you?
- Who is following you on social media?
- Which social media sites are popular among your target market?
- How do you stack up against your competition in terms of social media presence?
You’ll have an excellent starting point for planning how to enhance your performance once you’ve gathered all of this data in one location. The objective of each of your social accounts should be evident after your audit. Consider whether it’s worth retaining an account if the objective isn’t apparent. It may be a lucrative account that just needs strategic repositioning, or it could be an old account that isn’t worth your time.
Ask yourself the following questions to help you decide:
1. Is my intended audience present?
2. If that’s the case, how are they utilizing this platform?
3. Can I utilize this account to assist in the achievement of relevant business objectives?
Asking these challenging questions now can help you stay on track with your social media plan as you expand your online presence.
Keep an eye out for impostor accounts
During your audit, you may come across fraudulent accounts that use your company name or the names of your products—in other words, accounts that you and your company do not control. Be sure to report these fake accounts because they can be harmful to your brand (not to mention stealing followers that should be yours). You might wish to verify your social media accounts so that your fans and followers know they’re dealing with the real you.
Step 5: Create new accounts and enhance existing ones
Set up and improve your accounts after deciding which networks you’ll focus on.
Choose which networks to utilize (and how to use them)
You’ll need to develop your approach for each network when you pick which social channels to use. For instance, you may utilize Twitter for customer assistance, Facebook for customer acquisition, and Instagram for customer engagement.
Creating mission statements for each network is a good practice. These one-sentence affirmations can help you focus on a single aim for each social media account.
For instance, you might decide:
- Paid advertising on Facebook is the best way to get new customers.
- Instagram is a great place to increase brand affinity among existing customers.
- Twitter is a great place to connect with journalists and industry influencers.
- LinkedIn is a great place to keep in touch with current staff and find fresh talent.
- YouTube is where you may provide education and video assistance to existing clients.
- Snapchat is a platform for sharing material with the objective of increasing brand visibility among younger audiences.
If you can’t come up with a solid goal statement for a social network, you might want to reconsider if it’s worth your time.
Create (and improve) your accounts
Once you’ve selected which networks to target, it’s time to establish or improve your profiles to ensure they’re in line with your strategic goals. In general, make sure you complete up all profile areas, utilize keywords that people will look for, and upload photographs that are the right size for each network.
Step 6: Find inspiration
While it’s crucial for your brand to be different and original, you may still get ideas from other companies doing well on social media.
Success tales on social media
All of the social media platforms have success stories about how businesses are making efficient use of their platforms. These are frequently found in the business part of the social media site. (Take a look at the Facebook business success stories, for example.) These case studies provide useful information that you may apply to your own social media goals.
Accounts and campaigns that have won awards
Checkout the winners of The Facebook Awards or The Shorty Awards for instances of brands that are on top of their social media game.
Step 7: Make a content plan for social media
Sharing decent content is key, but it’s also critical to get a long-term plan for when you’ll distribute content for the best impact. The social media content calendar should also include time for connecting with your audience.
Make a posting plan
A social media content calendar shows when and how you’ll post different types of material on each channel. It’s the ideal spot to collect all of your social media activity, from posting photographs and links to writing blog articles and watching videos.
Your calendar guarantees that your posts are evenly spread and posted at the right times. It should contain both regular posts and content for social media initiatives.
Create a content mix plan
Make sure your schedule follows the mission statement you’ve allocated to each social page, so everything we post helps your company goals. For instance, you may decide:
- 50% of the material will bring visitors back to your blog;
- 25% will be filtered from other sources;
- 20% will support enterprise goals (selling, lead generation, etc.);
- 5% will be about your workers and corporate culture.
Adding these various post kinds to your content schedule will help you keep the targeted ratio. Since you’re beginning from scratch and don’t know what material to post, use the 80-20 rule:
- 80% of your postings should enlighten, educate, or entertain your audience; 20% should explicitly promote your company
You might also attempt the thirds rule in social media:
- As one your social content promotes your brand, converts readers, and creates profit.
- One-third of your social content provides ideas and stories from key influencers in your industry or like-minded enterprises.
Step 8: Strategy should be tested, evaluated, and tweaked
Sharing decent content is key, but it’s also critical to get a long-term plan for when you’ll distribute content for the best impact. The social media content calendar should also include time for connecting with your audience.
Keep track of your details
A social media content calendar shows when and how you’ll post different types of material on each channel. It’s the ideal spot to collect all of your social media activity, from posting photographs and links to writing blog articles and watching videos.
Your calendar guarantees that your posts are evenly spread and posted at the right times. It should contain both regular posts and content for social media initiatives.
Retest, evaluate, and tweak it again
Make sure your schedule follows the mission statement you’ve allocated to each social page, so everything we post helps your company goals. For instance, you may decide:
- 50% of the material will bring visitors back to your blog;
- 25% will be filtered from other sources;
- 20% will support enterprise goals (selling, lead generation, etc.);
- 5% will be about your workers and corporate culture.
Adding these various post kinds to your content schedule will help you keep the targeted ratio. Since you’re beginning from scratch and don’t know what material to post, use the 80-20 rule:
- 80% of your postings should enlighten, educate, or entertain your audience; 20% should explicitly promote your company
You might also attempt the thirds rule in social media:
- As one your social content promotes your brand, converts readers, and creates profit.
- One-third of your social content provides ideas and stories from key influencers in your industry or like-minded enterprises.
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Collect Real-world Data
Make no assumptions. Social media analytics can also reveal a lot about your followers, such as where they live, what languages they speak, and how they interact with your brand on social media. These insights enable you to fine-tune your plan and target your social ads more effectively.
Service for auto-rickshaws in India like Jugnoo and Uber, used Facebook Analytics to discover that 90% of their users who recommended other customers were between the ages of 18 and 34, and that Android was used by 65% of that demographic. They used this data to better target their adverts, which resulted in a 40% reduction in the cost per referral.