Mastering the 'One Rupee Less' Marketing Strategy in India

Mastering the ‘One Rupee Less’ Marketing Strategy in India

Introduction In the competitive world of Digital marketing, even the smallest adjustments can yield significant results. One such strategy that has proven remarkably effective, especially in the Indian market, is the “One Rupee Less” approach. This pricing tactic, though seemingly modest, have a powerful influence on consumer behavior. In this blog, we’ll explore the psychology behind this strategy and why …

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Accepting the AI Future: A Marketer's Guide to a AI-powered World

Accepting the AI Future: A Marketer’s Guide to a AI-powered World

AI-powered Personalization: A Trusted Sidekick for Marketers Automation: A Marketer’s Best Friend As a digital marketer, the to-do list always seems endless. The tasks of scheduling meetings, optimizing advertising campaigns, and reporting on metrics can be overwhelming. Thankfully, with the power of AI, these repetitive tasks become a breeze. With the right tools, AI becomes the driving force behind seamless …

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Digital marketing landscape in Bangalore.

Zudio’s Remarkable Success in Indian Fashion Industry with Zero Marketing

Zudio’s Remarkable Success in Indian Fashion Industry In the world of Indian fashion, one name has become synonymous with affordable yet stylish clothing – Zudio. What’s truly remarkable is that you won’t find Zudio’s commercials on your TV screen or popping up on your social media feed. Yet, their stores are always full with customers, and their sales figures are …

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Top 12 Influencer Marketing Statistics

Top 12 Influencer Marketing Statistics

Table of contents Celebrities & Influencers Women Use Social Media for Purchasing Advice Depend on Influencer Recommendations TikTok has lended $1 billion Better Customers is Influencer Marketing Beauty and Fashion Industries  7. Spending on Influencer Marketing 8. Trust Social Networks on Purchasing Decisions 9. Ad-Blocking Technology 10. Marketers Spend up to $200,000-$600,000 11. Couples are stepping 12. Marketers Believe Influencer …

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IPL 2022

How Brands Boom Their Marketing During TATA IPL 2022 Season 

Table of contents Introduction Advertising Expenditure during IPL How does IPL marketing work? How did IPL emerge as a popular marketing platform? IPL teams and sponsor-list 2022 How can small businesses use IPL as a marketing platform? 7. CRED’s consistent IPL marketing 8. IPL TV advertising 9. Muthoot Fincorp’s Golden IPL Campaign 10. Understanding the benefits of IPL marketing 11. …

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digital marketing trends

5 Biggest Digital Marketing Trends of 2022

Must Read Blog: 2022 Digital Marketing Trends Covid 19 has brought a shift in consumer behavior and shopping habits. The new developments in the digital world have forced companies to change the way they do business and interact with their customers. Entrepreneurs and marketers have embraced digital marketing to stay at the forefront in the digital space. In this post, …

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why digital marketing is important

Why Digital Marketing Is Important For Small Businesses In 2023

why digital marketing is important Do you know that 85 percent of consumers conduct online research before making a purchase online? This implies that your business will lose potential customers without an online presence. In the present digital age, it is paramount for small businesses to make use of digital channels to optimize their business prospects Why do small businesses …

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importance of digital marketing

Importance Of Digital Marketing for Your Business in the 21st Century

importance of digital marketing In India, there are 448 million social media users as of January 2021 and it has increased by 78 million (+21%) between 2020 and 2021. As per the latest statistics, the number of social media users in India is expected to cross 448 million by 2023. As we approach the third anniversary of the COVID-19 pandemic, companies …

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Small Businesses Use Digital Marketing To Wisely Survive the COVID Pandemic!

How Small Businesses Get Smart with Digital Marketing As the world experiences new trends arising with the usage of technology, marketing has deviated from its traditional methods and taken a new course in the form of digital marketing. Companies sort out to catch the eye of their target audiences by blowing up their online presence. A survey shows that in …

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influencer marketing

How To Run A Successful Influencer Marketing Campaign In 2022

Influencer marketing If you have binge-watched Emily in Paris, then you don’t need any introduction to the power of Social Media Marketing. The Netflix series gave a lot of insights on marketing through the protagonist  Emily Cooper, an ambitious and creative marketing executive from Chicago. WHO ARE INFLUENCERS? Influencers are social media celebrities with the ability to influence potential consumers …

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