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“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Marketing trends are changing at a fast pace and there is no denying the fact that Digital Marketing is evolving !Social media has changed the dynamics of marketing. There is a paradigm shift in marketing and we are slowly moving from paid media to earned media.
Are you curious to learn more about digital marketing? Well, in this article, we will explain in detail everything you need to know about digital marketing and how you can use it to drive qualified traffic to your business. Read on to learn the fundamentals of digital marketing.
93% of all online interactions start with a search engine. Now, if you consider this number, then you would easily get the answer to the question of why digital marketing is important. Digital marketing is vital for your business and brand awareness. It helps connect businesses with customers through SEO, PPC, social media marketing, and through email with email marketing.
What Is Digital Marketing?
Digital marketing is the act of promoting and selling products and services by leveraging various online marketing tactics. In simple words, it is communicating value to customers using digital tools.
How Does Traditional Marketing differ from Digital Marketing?
The main difference between traditional and digital marketing is that traditional marketing uses traditional media like magazines and newspapers whereas the latter leverage channels like search engines, websites, social media platforms, and emails. Let’s look at the benefits of Digital marketing :
4.95 billion people around the world use the internet in January 2022 – equivalent to 62.5 percent of the world’s total population. Operating a business online costs less and with digital marketing, any brand can reach a wider audience
Digital marketing is cost-effective compared to traditional marketing. The digital marketing cost is much lower than traditional marketing. If done correctly, the ROI on your marketing budget can be spectacular
Digital marketing tools enable you to track your social media presence, website activity, and results in real time
Analytics are valuable for reviewing the success of a marketing campaign. Compared to traditional marketing, digital marketing is easy to track and analyze
Types of Digital Marketing
The components of an effective digital marketing strategy are as follows:
1. Content marketing
“Content is the atomic particle of all digital marketing.”
Content Marketing aims at growing customer base through creative, and informative content. Content marketing not only boosts your credibility but also improves your SEO.Storytelling is the best way to attract and engage people. In content marketing, you produce your own stories – i.e stories that reflect your brand values.The best way to leverage content marketing is to use storytelling to create a valuable piece of content for your audience
Volkswagen Ad campaign-Rebuild Trust (2016)
This is a great example of how customers can trust Volkswagen’s products on a daily basis.The aim of the campaign was to present Volkswagen as “people’s car”. The ad mainly focused on people’s life experiences and memories. The valuable lesson that this ad conveys is to is to leverage content marketing to grow your business
2. Search engine optimization (SEO)
Google gets more than 77,000 searches every second. This is why SEO is referred to as the backbone of digital marketing strategy. SEO focuses on optimizing content to generate organic traffic on your website via search engines
3. Search engine marketing (SEM)
SEM focuses on generating traffic using paid alternatives. SEM, often referring to paid search, is another option to rank higher in search engine results.
79% of marketers say PPC is hugely beneficial for their business
Pay-per-click advertising (PPC ) is a method of buying visits to your websites rather than earning the visits organically.PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc. Implementing PPC in your marketing strategies will ensure that you capture your potential customers at the right time. Pay-per-click advertising (PPC)is suitable for any kind of business whether small, medium, or big
4. Social Media Marketing (SMM)
“Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.” If you’re adept in social media marketing, you could reach a greater audience and help your business reach new heights
Stratos Project by Red Bull
Let’s look at another genius digital marketing strategy. The energy drink giant ‘Red Bull’ captured the attention and imagination of the entire world with their “Stratos” project. In 2012, Red Bull decided to throw a man from the stratosphere to break the record of highest free fall jump with the help of a professional skydiver, Felix Baumgartner. They allocated 65 million for this campaign, but the visibility they got out of it was worth more than that. It was an insanely successful campaign
The campaign was well-received. The event was shown on nearly 80 TV stations in 50 countries. The live webcast was distributed through 280 digital partners and racked up 52 million views, making it the most-watched live stream in history. Sales exploded by 7% in the following 6 months, generating $1.6bn and selling 5.2billion cans in the following year
5. Meme marketing
72% of consumers expect brands to be funny on Social media
Memes are a vital part of today’s social world, with the average millennial looking at between 20-30 memes a day. It is one of the most cost-effective and efficient ways for brands to connect with the target audience.
“Memes are eye-catching pics full of truth”
Meme marketing is crucial for driving engagement for your business and bringing customers to your brand, with meme posts having ten times more reach than regular marketing graphics
6. Email marketing
60% of consumers subscribe to a brand’s list to get promotional messages and deals.
On average, the open rate for welcome emails is 82%. This proves that emailing is still one of the best ways to reach your audience. Email marketing is an easy and effective way to stay connected with existing and potential customers
7. Amazon and Flipkart Marketing
93.5% of global internet users have purchased products online
Amazon marketing ensures that your product reaches consumers who might be looking for your products with an intent to purchase.Flipkart is one of the most visited E-commerce websites in India. With more than 10 crore registered customers, Flipkart’s online marketplace offers more scope for growth for your business than you ever imagined
8. Online Reputation Management
85% of consumers trust online reviews as much as personal recommendations.
Online Reputation Management (ORM) is a strategy that involves monitoring and molding your company’s internet reputation. A negative online presence,or having no presence at all can impact the growth of your business. ORM in digital marketing assists businesses in establishing and maintaining a positive brand image on the internet
9.Influencer and PR Marketing
80% of consumers have purchased something via an influencer recommendation.
Influencer marketing is crucial for your brand because of the power social media holds in the digital landscape.Incorporating influencer marketing into your marketing strategy allows you to reach a niche,engaged audience and expand your brand presence.
PR marketing helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they love.It is used by brands to evolve their business and build an online presence
WHY IS DIGITAL MARKETING IMPORTANT?
Just think about all your favorite brands and their social media pages. Now you can guess how crucial digital marketing is for your business
Ford Fiesta Movement
The Ford Fiesta Movement was a social media campaign run by Ford in the US during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. Before launching their new model, the company wanted to show potential customers what the car could do, and how people “just like them” used the car in their daily lives. So they handpicked social media influencers and gave them a car for six months. All they had to do was to share their experience with the car with the world
The campaign sparked huge engagement on social media.The campaign turned out to be one of the most successful campaigns executed by Ford. In terms of visibility, the ad got around 6.2 million youtube views and in terms of sales, they got 50,000 potential customers.The Ford Fiesta Movement was such a resounding success that the company decided to continue similar campaigns in 2012 and 2013. This case study shows us how marketing, in general, has evolved
Digital marketing provides a lot of opportunities to reach prospective buyers through a wide variety of channels. Our digital marketing experts at FyerX can help you with tailor-made services that best match your business objectives. Feel free to Get in touch with us for a free quote. Whether it’s social media platforms, websites, text messages, or any online medium, digital marketing is the right road to take to promote your business, service, or product