Top 12 Influencer Marketing Statistics
- June 7, 2022
- Digital Marketing, Favourite, Featured, Social media
- Digital marketing, Influencer Marketing, Know About Digital Marketing, Marketing
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Table of contents
- Celebrities & Influencers
- Women Use Social Media for Purchasing Advice
- Depend on Influencer Recommendations
- TikTok has lended $1 billion
- Better Customers is Influencer Marketing
- Beauty and Fashion Industries
7. Spending on Influencer Marketing
8. Trust Social Networks on Purchasing Decisions
9. Ad-Blocking Technology
10. Marketers Spend up to $200,000-$600,000
11. Couples are stepping
12. Marketers Believe Influencer Partnerships
Influencer Marketing Statistics
Top 12 Influencer Marketing Statistics
Top 12 Influencer Marketing Statistics, Influencer marketing involves collaboration between brands and influencers, which means a lot of research has been conducted, producing interesting statistics. In fact, marketing strategy has been pre-owned by many businesses, brands, and companies and has experienced tremendous growth over the past many years.
More than Traditional Celebrities 70% of Teens Trust Influencers
Influencer marketing involves collaboration between brands and influencers, which means a lot of research has been conducted, producing interesting statistics. In fact, marketing strategy has been pre-owned by many businesses, brands, companies and has experienced tremendous growth over the past many years.
It has been stated that around 86% of Women Use Social Media for Purchasing Advice
This is a crucial statistic for all brands focused on women as their primary target audience. To reach more women and persuade them to buy your product or service, it is important to have a social media presence and be aware of relevant influencers for your brand. This is a growing behavior since 78% of women are active on social channels, giving extra preference to Snapchat and Instagram. In the case of influencer marketing, over half of the women purchase after watching influencer posts. The key to creating engagement through influencers is to be genuine and inspirational.
Around 49% of Consumers Depend on Influencer Recommendations
This statistic demonstrates the significance of social media influencers for brands to connect with their audiences. 49% of consumers depend on influencer recommendations and around 40% have purchased something after seeing it on Twitter, YouTube, or Instagram. As the confidence of the consumers increases about an influencer’s recommendation, they are more likely to make a purchase. By these brands are able to piggy-back on the trust of influencers.
To Encourage influencers TikTok has lended $1 billion as Creator Fund
In 2020, to support TikTok makers as source of strength using their unique acting skills and innovative contents, the platform has launched the creator fund. To claim this, fund those creators should have up to 100,000 video views over a month as they should bring joy to large audiences. In the US at first, they started this fund at $200k then it grew to $1billion over three years. Their aim is to build a group of influencers who make a living through brand collaborations, promotion and deals.
Strategy for Brands to Acquire Better Customers is Influencer Marketing
At present time it’s more important than ever to build relationships with influencers who collaborate and promote your brand to create campaigns that are aligned with the values of an influencer’s followers. In addition, 80% of marketers say influencer marketing helps them better for acquiring customers.
69% of Beauty and Fashion Industries Engage in Influencer Marketing
Fashion and beauty are industries that depend heavily on influencer marketing, as organic growth for brands has become more challenging and tougher without advertising. In this sector, most companies nowadays use influencers as a part of their marketing, while. Many brands now use influencers for huge success such as Yogabar, mCaffeine, Mama Earth, LensKart and many more are gaining hundreds of thousands of followers on Instagram.
Most the Brands Plan to Increase by Spending on Influencer Marketing
Major brands and marketers are finding out the incredible results that influencer marketing can produce. And This results in an increase in spending, with some 72% of marketers planning to increase their budgets with the majority preferring to work with micro-influencers.
92% of Consumers Trust Social Networks in Purchasing Decisions
Maximum people are supposed to trust opinions they find on social media, including from friends, family, and influencers, to help them make the right decision about what products or services to buy. This creates huge opportunities and chance for marketers in promotion of products to reach new audiences.
Ad-Blocking Technology Use by 42% of Customers
Most Internet users are removing traditional ads from their online experience. Ad-blocking usage in the US is 38% on laptops and 14% on mobile, as consumers are tired of pop-ups and banners. But now influencers are filling up the gap. People are not blocking videos from their favorite social media celebrities – rather, they’re eating up every word they say. Advertising power is shifting to real people and influencers.
Marketers Spend up to $200,000-$600,000 on Influencer Marketing Campaigns
Spending on influencers has rapidly gone up over the past few years, and it’s only going to increase compared current situation of influencer marketing. Many budgets for influencer marketing are on the rise, with 29% of marketers expected to invest an average of $2,000-$11,000 followed by 18% spending $100,000 to $500,000 in multifaceted campaigns.
Couples are stepping into influencer marketing
In today’s time, many couples are emerging as a new wave of successful influencers across platforms. Using their relationship and posting what they are doing in their daily life through some interesting videos, many are leveraging their status to build a brand.
71% of Marketers Believe Influencer Partnerships are Best for Business
Influencer marketing is a valuable ongoing strategy in a marketer’s toolkit, with a Mediakix survey revealing that nearly three-quarters of marketing professionals cite them as good for business. If you can partner with them and create a long-term relationship, making them ambassadors of your brand, the message they portray comes across as more trusted instead of promotional. It also helps to boost your brand’s credibility if you’re seen as trusted by an influencer.